But on the other side, media studies is influenced by many other disciplines and, therefore, may draw on traditions especially from both the social sciences and the humanities. The completion of my doctoral degree is one milestone of my personal journey; a journey that has not been travelled alone. First, although infantilization is an old concept and a global phenomenon which can be observed especially throughout the media and advertising, many people do not recognize it, and actually know anything about it. 5.31.3. All rights reserved. Advertising, on the other hand, is the most effective communicative method for changing the beliefs, values and interpetations of society (Elliott & Ritson, 2005: 197). Yes, infantilization is in the scrabble dictionary.and is worth 31 points. Infantilization emerges in a time of worldwide change where scholars point out to the fact that we are in the midst of an epochal transformation from the modern to the postmodern era (Firat et al., 1994: 40) which appears to have infected almost every arena (Brown, 1993: 19), and meanwhile also 21st century advertising which becomes highly creative than in the past, compared to their more informative styled predecessors in modern times (Brown, 1995; Odabai, 2004; Firat & Dholakia, 2006; Odih, 2007). 2019, Claire Chambers, Making Sense of Contemporary British Muslim Novels, ISBN 1137520892, page 141: "Yet at another level there is an infantilization of the tricenarian, Cite this page: "infantilization" WordSense Online Dictionary (8th July, 2023) URL: https://www.wordsense.eu/infantilization/. 5.3.5. There are no user-contributed notes for this entry. 5.2.1. Consumer infantilization increasingly becomes a technique to attract adults by approaching them like children with advertisements based on the imagination and level of a child. But the memories and the intense emotions are just now bleeding thru into my life after my wife who protected me and helped me for 31+ years passed away leaving me vunerable once more. I am also on Facebook, Twitter, Instagram, uh, TikTok. Money Must Be Funny in the Rich Mans World: In this regard, the core research question explored in this study is as follows: How and why do brands implement the concept of infantilization within the framework of their marketing strategy in Turkish advertisements? I know I'm short. We see that already decades ago it was observed that the culture industry shapes a dependent consuming public that is offered with trivial content contributing to a regressive audience that is arrested at the infantile stage (Adorno: 2001: 41-47). Algidas Ice Creams Making Propaganda: Political Election Spectacle as Infantile Infotainment antonyms for infantile Most relevant It's the negative attitudes and stereotypes . Infantilization Meaning of infantilization in the English dictionary with examples of use. Translation French - English Collins Dictionary. It was their content. Find 21 ways to say INFANTILISM, along with antonyms, related words, and example sentences at Thesaurus.com, the world's most trusted free thesaurus. that you can use instead. Ideological Shift To treat or condescend to as if still a young child: "The Victorian physician infantilized. The experience of the author of this thesis showed that only when people are confronted to it explicitly, they may recognize infantilization. Prof. Dr. Ozge Erbek Kara, who later joined to the committee but had an important impact with her crucial remarks. Notably, not only children are confronted to these advertisements, quite the contrary. Most notably, the internet introduced two new elements: interactivity and search providing us with information and connectivity. Infantilization (in Turkish: enfantilizasyon, meaning gocukla^tirma) - the practice of treating adults like children and, thus, viewing them as if they have never grown up - is an old concept which appears in a great number of fields, from natural sciences to social and cultural studies. After a first view of this big picture we can say that, primarily, the eyecatcher is the dominant use of childlike aesthetics and content. If you, yourself, have experienced being infantilized as an Autistic, or even as a NeuroDivergent huma because there are definitely ways that Ive been infantilized for my ADHD traits as well which that could be an entire separate video. His endless support, abundant knowledge and willingness to share his wisdom, insights, and experiences in the last years motivated and enabled me to expand my base of knowledge of the communication field but, most notably, to improve my way of thinking. 2.3. So please do drop your video suggestions in the comments, so that I can add those to the que. 4.3.3.1. Postmodernism is associated with contemporary life patterns that are widespread in developed societies, such as a fast pace of life, technological innovation, continuous change in social tastes and trends, increasing dependence on media, consumerism, globalization, and multi-culturalism (Strinati, 1995). 4.3. 5.3.5.2. I said, Im sorry. Among my friends, I'm always the smallest one too. Vous pouvez complter les synonymes de infantilisation proposs par le dictionnaire de synonymes franais Reverso en consultant d'autres dictionnaires spcialiss dans les synonymes de mots franais : Wikipedia, Trsor de la langue franaise, Lexilogos, dictionnaire Larousse . : 83-86). I shifted from an overwhelmed consumer to an overjoyed one by starting to create enthusiastically a collage by frequently up-dating the advertising images as shown on the next page. With this regard, in Society of the Spectacle (1967), the French theorist Guy Debord developed the concept of the spectacle to refer to the domination of media images and consumer society over the individual while obscuring the nature and effects of capitalism. You can complete the translation of infantilisation given by the French-English Collins dictionary with other dictionaries such as: Wikipedia, Lexilogos, Larousse dictionary, Le Robert, Oxford, Grvisse, French-English dictionary : translate French words into English with online dictionaries. What is AutiGender? It just means Im a little bit sentimental. Rarely in a positive but mostly in a . With this regard, the research is firmly situated within a critical-interpretive perspective by which infantilization will be explored as explained below: According to American historian and philosopher of science Thomas Kuhn (1970), different worldviews dominate different eras and, therefore, influence the research of specific periods. If you like what I do, and would like more,please consider subscribing on Patreon. Post more words for infantilized to Facebook, Share more words for infantilized on Twitter, Palter, Dissemble, and Other Words for Lying, Skunk, Bayou, and Other Words with Native American Origins, Words For Things You Didn't Know Have Names, Vol. It is considered as an attitude, a feeling, a mood, a sensibility, an orientation, and a way of looking at the world - a way of looking askance at the world (Foxall et al., 1998: 239). Decline of meta-narratives: Grand theories such as Marxism, Christianity, and modernism itself have lost their currency for postmodern societies. Core Traits On a global scale, academic research on infantilization in advertising context in-depth is scarce, and in respect to Turkish advertising even in total absence which is quite surprising. But then, we are again bombarded with messages from a multitude of media sources that promote not only products, but especially moods, tastes, and a sense of what is and is not important. Infantilization is literal in that advertisers are increasingly focusing their attention on children, but it is also metaphorical which makes this concept so special to investigate. This concept of infantilization is investigated as a sub-topic by Canadian-American sociologist Erving Goffman in his book Gender Advertisements (1979), and is mainly seen as the portrayal of grown women acting and looking childish, often in sexually suggestive ways as shown in Figure 1.2, which is the most prominent form of infantilization being explored in advertising context so far. Serious Concerns: Infantilization in the Critical View For the first time in history, a large-scaled and mass controlled regression occurs by promoting puerility rather than maturation (Barber, 2007: 111), which is surely worth investigating in detail. 5.2.5.1. In the. Psychology, on the other hand, is understood as the scientific study of the mind and behavior, which provides a variety of concepts, especially in psychoanalytic terms, that on closer inspection drive the process of infantilization - including regression, magical thinking, dream theory, symbolism, archetypes, and transactional analysis. One of the best known and, thus, powerful sign system brands can make use of to produce meaning and trigger psychological processes by activating existing knowledge would be - without doubt - that of childhood, and in particular childrens culture. Thus, the study will show that infantilization has the potential to serve as a catalyst to reinforce consumerist behavior and, therefore, is an effective strategy which is used by companies to manipulate adult consumers within unconscious processes. The YouTube channel members, same thing: a huge thank you and of course the Patreon members. 5 Postmodernism curiously identifies itself by what it is not. 5.2.1.5. Superficially, we consume images and signs for their own sake rather than for their usefulness or for deeper values. 4.2.3. 4.1.5.2. 5.3.2. It is the first that is capable of replicating all of the other five previous media: we can read books, magazines and newspapers online; view movies; listen to radio; view TV; download recordings (e.g. It's especially common in parent-child relationships, where the caregiver treats the child as if they're younger or less capable than they are. You know, what I think is possibly the most ironic part of being infantilized, repeatedly, as an adult -being constantly told that I am childish, for basically being Autistic, is that, when I was a child, often, it was the opposite; where people projected adulthood onto me, before I was ready, because of my vocabulary and the way I spoke. Toyota Joyride through Wonderland Unfortunately, sometimes as Autistic People, things that we do or when people hear or find out we are Autistic, cause us to be infantilized by people around us. Revealing symbolic advertising messages that brands try to send adult consumers through the mask of childhood, serving as an ideological camouflage, is the objective of this study. Thus, when infantilization is the chosen advertising technique, this implies in some way that adults have to be attracted and persuaded rhetorically in visual, textual, and auditory terms as if they were children - but not in a way where an adult has the impression that he or she would really slip into the position of an infantile persona. Most people were actually mostly very supportive. Ajouter votre entre dans le Dictionnaire Collaboratif . 3.5.1.4. When investigating a phenomenon like infantilization, a qualitative research approach is the most suitable one as it goes deeper than just measure the observable phenomenon by searching for the meaning and beliefs underlying it - the why and how (Marschan- Piekkari & Welch, 2004). Infantilization becomes a cultural process, which has the effect of fostering a form of consumer infantilism (tuketici gocuksulugu) by favoring of artificially produced pathological conditions in adult consumers. Why Postmodern Advertising Appeals I belonged to those people who usually avoided advertisements and often even did not noticed them - until 2005, when I started to live in Istanbul in order to discover my roots as someone who was born and raised in Hamburg, Germany. In that time, a brand must communicate its message and convince the consumer to purchase the promoted product. Jung, E. Berne, J. Lacan, G. Deleuze & F. Guattari) will be taken up to figure out how advertising makes use of the basic elements of the human psyche to reach the consumers unconscious mind. Add your entry in the Collaborative Dictionary. Infantilization via Signs of Childhood: A Theory Development This simple hashtag connects neurodiverse people who would not otherwise have a reason to engage with each other to foster understanding of the autistic experience. - Hypertecnification, which defines the digital era, with individuals living an abstract life, cloistered in their new technologies, while they may stay at home; infantilization ( countable and uncountable; pl. - The Relationship Between Autism & Gender - An Autistic Perspective. Confusion over time and space: The globalizing tendencies and digital transformations of communication technologies are distorting traditional conceptions of time and space dimensions leading to increasing confusion and incoherence in our sense of reality (e.g., internet can send mails to someone on the other side of the world immediately, or satellites beam down TV links from other countries in seconds). The purpose of the doctoral thesis is to examine and improve a deeper understanding of infantilization as an emerging phenomenon in 21st century with regard to its implementation in Turkish advertising. Il y a en effet souvent infantilisation systmatique des handicaps, surtout des dficients intellectuels. Record the pronunciation of this word in your own voice and play it to listen to how you have pronounced it. Highly visible becomes advertising, permeating the public and private spaces with messages that affect how we think - consciously and unconsciously - about ourselves, others, and the wider world. - Benjamin Barber, American political scientist. Abbildung in dieser Leseprobe nicht enthalten. Radio (from about 1910s) brought the broadcast model with a streaming type of content delivery such as news, weather, and music. Thus, postmodernism deals especially with the collision of generally established metanarratives, the liberation from all conformity and the freedom to experience as many ways of being as desired (Firat & Venkatesh, 1993: 229). Other things that I have been infantilized for would include being excited about little things, that other people around me dont find excited. I would also like to thank Prof. Dr. Can Bilgili and Prof. Dr. Cem Pekman for their opinions and support at the beginning of my research, Prof. Dr. Aykut Arikan for his valuable tips, and Asst. Baby Alarm: Striving for Infanthood Peanuts Snoopy inMetLife With this regard, the overriding aim of the thesis is to illustrate how the ideal postmodern consumer - the child-like adult - is attempted to create through infantilization by the means of childhood signs in Turkish advertisements. Monstrous Insights into Brands Microworlds An important contribution to the understanding of postmodernism is provided by sociologist Dominic Strinati (1995), who summarizes the distinguishing features of postmodern culture. Seems like your pronunciation of infantilization is not correct. New media technologies, in this sense, have become powerful tools by greatly contributing to the creation of a globalized society unlimited by physical distance, altering the concepts of location, space, and time. The act or process of infantilizing, or treating a non-infant as an infant. Need synonyms for infantilize? 2.1. 5.2.3.2. When 'thingamajig' and 'thingamabob' just won't do, A simple way to keep them apart. Listen to the audio pronunciation in several English accents. Russian : French : infantilisation Italian : infantilizzazione Translate this word/phrase Add infantilization details Meanings for infantilization Add a meaning Synonyms for infantilization Add synonyms Antonyms for infantilization 4.2.4.2. Word of the day - in your inbox every day, 2023 HowToPronounce. We learn to live role models lives that are representative through TV, movies, and advertising, which promote lifestyles and products that are created to cater to the capitalist market. C'est de la pure propagande et de l' infantilisation. Figure 5.111 Hande Yener and Muslum Gurses in Panda Ice-Cream Commercials. Thus, media studies refers to a meeting place for a lot of different approaches, questions and agendas. Recordings (from the late 19th century) introduced performance media separating the creative element (the writer/composer) and the performer with the global performance celebrity star. 5.2.5.4. Im all over social media, so I invite you to connect with me on those other platforms as well. For this, the study examines 60 brands of different product categories in Turkey by reviewing brands official websites, Facebook Pages, and YouTube channels. KEY FINDINGS AND DISCUSSION: INFANTILIZATION IN 21st CENTURY ADVERTISING, APPENDIX B: ANALYZED ADVERTISING CAMPAIGNS, APPENDIX C: IDENTIFICATION OF INFANTILIZING DESIGN PATTERNS AND TECHNIQUES IN ADVERTISEMENTS. Thank you all, who give me video suggestions, because I like to have a lot of video suggestions to choose from. I could never have reached this accomplishment without the support and patience of my family, friends from Germany and Turkey, and colleagues all over the world. Similarly in Forever Young: The Teen-Aging of Modern Culture, Italian semiotician Marcel Danesi (2003) argued years before Barber (2007), how contemporary culture becomes infantilized with childish and teen tastes. Kindergartened and Schoolish Symbols Selected Product Categories and Brands, Figure 1.1 Examples of Foreign Covers Reporting on Infantilization, Figure 1.2 Google Image Search for Infantilization in Advertising, Figure 1.3 Covers of Turkish Magazines: The BrandAge, Infomag, and MediaCat, Figure 2.2 Features of Creative Advertisements: CAN Elements, Figure 2.3 Features of Sticky Advertisements: SUCCES Elements, Figure 3.1 Etymological Roots of Infantilization, Figure 3.2 From Infant to Adolescent: Range of Positionings of the Infantilized Individual, Figure 3.3 Selected Images of LEnfant Exterieur in 2013, Figure 3.4 Selected Images of Kindskopfe in 2012, Figure 3.6 Landscape of Child-Adult Dualism, Figure 3.7 Ikeas Ball-Pit Party and Evians Playground for Adults, Figure 3.8 Adult Coloring Book on the Turkish Book Market, Figure 3.9 Katy Perry, Madonna, and Miley Cyrus, Figure 3.11 Hello Kitty Products for Adults, Figure 3.12 Turkish IT-Girls Esra and Ceyda with Hello Kitty and Hello Kitty Sponsorship with Fenerbah9e, Figure 3.13 Print Ads Promoting Baby Food for Adults: Hipp and Alete, Figure 4.1 Freuds Model of the Human Mind: The Iceberg Metaphor, Figure 4.2 Google Search for Inner Child Imaginations, Figure 4.3 Structural Diagram of Transactional Analysis, Figure 4.4 Infantilizing Transactional Analysis, Figure 4.5 Kindchenschema: Supermodel Kate Moss and a Little Girl, Figure 4.6 Infantilization of Teddy Bear and Mickey Mouse: An Evolution, Figure 4.7 Like Toy Cars: Smart, Volkswagen New Beetle and Mini Cooper, Figure 4.11 Barthess Mythical Sign and Orders of Signfication, Figure 4.12 Differences Between Childhood and Adulthood, Figure 4.13 Semiotic of Infantilization via Signs of Childhood: A Formula, Figure 4.14 Integrating Signs of Childhood in Advertisements: Three Techniques, Figure 4.15 Scale of Products Ranging from Adults-Only to Children-Only, Figure 4.16 Thematic Case Studies of the Research: An Overview, Figure 4.17 Examples of Baby and Childhood Icons, Figure 5.1 Falling Down the Hole: Alices and Hulya Avars Way to Wonderland, Figure 5.3 Symbols of the Wonderland Theme in Odeabank Commercial, Figure 5.4 Phantasmagoria and Dreamlike Imagery in Wonderland, Figure 5.5 Flowers in Alices and Yumos Version of Wonderland, Figure 5.6 Flowers in Yumo Extra Creations Commercial, Figure 5.7 Toyotas Wonderland Versus Fairy Tale Landscapes, Figure 5.8 Alice Archetype and Toyota Push Cart, Figure 5.9 Gulben Ergen and Bubble Man in Rinso Campaign with Heidi Imagery, Figure 5.10 Facebook Post Heidi of Gulben Ergen, Figure 5.11 Become a Princess: ING Banks Facebook Post, Figure 5.12 Disney Princesses with Birds and Ikeas Birds, Figure 5.13 Becoming a Fairy Tale Star in Cif Commercials, Figure 5.14 Sunlight Cifs Dishes and Enchanted Objects from Disneys Beauty and the Beast, Figure 5.15 Sunlight Cif Product as Disneys Belle, Figure 5.17 Scences of Garanti Banks Launch Campaign with the Bremen Town Musicians, Figure 5.18 Garanti Banks Donkey: Adapted from Donkey Characters of Winnie-the-Pooh and Shrek, Figure 5.19 Turkish Airlines Homepage with Brand Mascot Wingo (1.6.2017), Figure 5.20 NilsHolgerson in Turkish Airlines Brand Communication, Figure 5.21 From Realistic to Infantile: Representation of Monsters in Movies, Figure 5.22 Germs: Scientific Images and Domestos Representation, Figure 5.23 Domestos Augmented Reality Adverts, Figure 5.24 Screenshots of Royal Halls Commercials, Figure 5.25 Dufa Boyas Hero Mascot and Monster Enemies, Figure 5.27 Monster Math Squad and LEra Frescas Monster Squad, Figure 5.28 Cyclops in Mythology, Populare Culture, and Events, Figure 5.29 Anadolu Sigortas Advertising Campaign with Nazar and Kismet, Figure 5.30 Disneys Peter Pan and Turk Telekoms Peter Pan Version, Figure 5.31 DuckTales in Enpara.com: Herkese Zengin Faizi Campaign, Figure 5.32 Peanuts Snoopy in Metlife Turkeys Commercials, Figure 5.33 MetLifes New Brand Image after Peanuts, Figure 5.34 Becoming Betty Boop in Papia Commercials, Figure 5.35 Bernardos Tableware Set with Betty Boop, Figure 5.36 Garfield and Wannabe Garfields: Tekno Tekir and Alarko Carriers Cat, Figure 5.37 Tekno Tekir with Arzum Onan and Garfield with Its Owner Dave, Figure 5.38 Garfield and Garfield Double in Alarko Carriers Commercials, Figure 5.39 Casper and Turk Telekoms Bulut Character, Figure 5.40 Creation of Infantile Brand Mythologies with Fantastic Creatures, Figure 5.41 Vadaa and Related Imagery in Biology and Popular Culture, Figure 5.42 Turkish Celebrities Talking with Vadaa, Figure 5.43 Moneygiller and The Flintstones, Figure 5.45 From Legendary Free Girl Campaign (2001) to Infantile Emocanlar (2016), Figure 5.46 Facebook Posts and Screenshots of Maximum Campaigns with Mert Firat, Figure 5.47 Characters of Sesame Street and The Muppet Show, Figure 5.48 Mert Firat and Gary Playing Piano with their Simulacra. Besides, infantilization has been examined so far mainly within Western societies (Wang et al. The research draws on postmodern, semiotic, and psychological theories and critical frameworks, which combine an important methodology from empirical research - the case study analysis. What message I got from this was that I was wrong and broken and needed to be fixed. Retro Video Games in Axe andDuracell Figure 5.112 Haribo Turkeys Commercial Haribo Land, Figure 5.113 Gummy Bear in 118 80s Commercial and in The Gummy Bear, Figure 5.114 Evian Live Young Campaign 2009-2015, Figure 5.115 LOreal Commercial with Fahriye Evcen, Figure 5.116 LOreal Youth Code Commercial. Which talking down to children is something that Im not a big fan of anyway, honestly. Uh, and if youve not been in an airport, they tend to be very loud, big echo-y buildings, with lots of competing noise going on. Significance If given the option, many people would choose a world where advertising simply does not exist or, at least, ignore and avoid it by any means. 5.1.6.1. Postmodernism is primarily an aesthetic movement, a revolt against the once shocking, subsequently tamed modern movement of the early- to mid-twentieth century. usually disapproving (also infantilise) uk / nfn.t.laz / us / nfn.t.laz / Add to word list to treat someone as if that person were a child, with the result that they start behaving like one: He argues that giving money to the poor infantilizes them and stops them from helping themselves. 4.2.2.3. You can contribute this audio pronunciation of infantilization to HowToPronounce dictionary. Enchanted Kitchen Ensemble: Sunlight Cifs Beauty and the Beast Accordingly, modernism failed. 4.3.3.2. 3.5.1.3. We recommend you to try Safari. Research Design: Qualitative Case Study Methodology Accordingly, this hedonistic-driven infantilist ethos seems to have the strength in shaping the ideology of the consumerist capitalism today, at least at the same level, as what German sociologist and political economist Max Weber (1864-1920) called the Protestant ethic - driven by an ascetic acceptance of values like hard work or deferred gratification - was an important force in shaping the entrepreneurial culture of the productivist early capitalist society based on the new religious spirit of Protestantism since the 16th century (Weber, 2003). All Rights Reserved, {{app['fromLang']['value']}} -> {{app['toLang']['value']}}, Pronunciation of infantilization with 4 audio pronunciations. 5.3.2.2. 4.3.3. Identification of Infantilizing Design Elements and Techniques in Advertisements When imagery and content suitable for children, then, is the chosen style to give adults advertising messages in order to attract their attention and convince them, the phenomenon of infantilization begins to start. Why Consumers Are Attracted to the Infantile Adulthood Background and motivation I was asking for help on how to find this flight I needed to get to at the desk and the guy behind the counter was getting very snippy with me and impatient, and I stopped. 5.2.3.1. From Ikea to Cif: How Brands Satisfy the Inner Princess Help me get the word out!!! In the field of advertising, the partnership between semiotics and psychology has proven to be a very powerful one (Beasley & Danesi, 2002: 33). With this, the scholarly objective is to start and advance the discussion that concerns the great presence of infantilization in media and marketing, and further its impact on the audience.
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